Reviews decide who gets called out of the map pack. We ask every customer, the same way, and never filter — because gating reviews is both against the rules and the fastest way to lose the trust you are building.
Requests trigger off completed work, so nobody has to remember to send one at the end of a long day.
One neutral request to every customer. No screening, no "how did we do?" filter in front of the real ask.
Every review answered, including the difficult ones, because a good reply to a bad review persuades more than a perfect score.
No, and we would refuse if asked. Screening customers so only happy ones reach a public review page is prohibited under the FTC’s consumer-review rule and violates Google’s policies. It is also self-defeating — a flawless five-star wall reads as fake to buyers.
Only if it breaks the platform’s rules — fake, defamatory, or from someone who was never a customer — and then we report it properly. Otherwise the answer is a good public reply, which persuades far more of the people reading it.
Enough to look real and current. Recency matters more than most contractors expect — a business with forty recent reviews usually outranks one with two hundred that stopped three years ago.
We reply calmly, factually and publicly. Prospects read the reply more closely than the complaint, and a measured answer to an unreasonable customer does more good than the review does harm.
Get a free audit of your reviews and your competitors’ — where you stand, what it is costing you, and how to close the gap honestly.
